Young The Giant – “Apartment” [Music Video]
Just last week, Young The Giant released the official music video for their single “Apartment,” and it was definitely more spontaneous and thought-invoking than I had anticipated.
During the video, we are brought along on a journey between a group of best friends (consisting of YTG themselves) traveling about in an RV and vintage VW, doing nothing but enjoying their youth and the outside world around them. When they’re not hanging out inside the RV, getting a kick out of blowing bubbles, and celebrating a birthday by eating cake without silverware, the free-spirited group is making pit stops to surf, rolling downhill in the sand, skinny dipping in the broad daylight, and popping open beers in blithe fervor around a blazing campfire. Between the flirting, good laughs, and constant, genuine happiness that flourishes naturally among the group of friends, you can’t help but wish to be a part of all the merriment and tempestuous adventuring.
While watching the video, you are reminded that these periods of youth and freedom are nothing short of the best times of your life. Unfortunately, the journey ends when the RV goes ablaze, and everyone is left standing outside, watching and recording the incident in utter disbelief. Within a matter of seconds, though, they come to the realization that there’s really nothing else to do but laugh about the seemingly unfortunate situation.
Still, aside from all the fun, the camera often pans to close-ups of lead singer Sameer Gadhia lying about and singing alone outdoors; suggesting that, perhaps, moments like these are only fleeting in nature, and that eventually one’s youth comes to a lamentable end. It’s these stark moments in the music video that really make you start to think how sad it is, that at some point in your life, you may be incapable of deriving any pleasure from dancing on the rooftop of a moving vehicle or finding the humor in watching your own RV burn to the ground. It seems obvious that we must embrace these moments while we’re still able to do so.
Now, I don’t know if many of us will ever have the chance to randomly venture out on a trip like this, but the music video is definitely powerful enough to make the viewer eager to live again, to do something more liberating and exciting than wasting away in a bedroom. Check out the video below and leave a comment about how “Apartment” makes you feel!